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For twenty years, we’ve orchestrated environments that guide navigation, shape behaviour, enhance functionality, and support seamless experiences.

Working from Australia, New Zealand, the UK, the Netherlands, Belgium, and France, we partner with governments, councils, hospitals, architects, universities, and transport operators to create environments that work for people in ways that align with the project’s purpose: easy to understand, safe to navigate, functional in everyday use, and simply more enjoyable to be in.

We get involved early, ask the right questions, and bring deep insight into how people experience complex places. Whether it’s a hospital precinct, a transport interchange, a university campus, or a cultural centre, our role is to improve the experience of everyone moving through and interacting within these spaces—staff, visitors, residents, commuters, and users of all ages and abilities.

We bring global insight and behavioural evidence to the table, grounded in real projects, tested with real users.

The result: places that make sense. Systems that support people. And outcomes that last.

Our Services

Wayfinding Strategy

Wayfinding Strategy

We design intuitive wayfinding systems that reduce stress and make navigation effortless in complex environments.

Environmental Psychology

Environmental Psychology

We use environmental psychology to define spaces that influence behaviour and improve safety, comfort, and usability.

User Experience & Service Design

User Experience & Service Design

We design seamless, engaging journeys—connecting people with spaces, systems, and services that simply work.

Experiential Design

Experiential Design

We design spaces that connect to your brand identity, tell stories, spark emotion, and create lasting memories.

Technology Integration

Technology Integration

We make tech feel easy—crafting digital tools and interfaces that fit naturally into every step of the user journey.

Inclusive & Universal Design

Inclusive & Universal Design

We design for everyone—crafting spaces that feel welcoming, inclusive, and easy to navigate for all abilities and backgrounds.

Evaluation, Testing & Research

Evaluation, Testing & Research

We evaluate performance, test with real users, and apply behavioural research—helping you make smarter, evidence-based decisions.

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Inspired by people, defined by purpose.

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Michèl Verheem

Michèl Verheem

Founder & Director

Australia

Wayfinding & User Experience

Kim Leenards

Kim Leenards

Senior Associate

Australia

Wayfinding & User Experience

Clement van Vyve

Clement van Vyve

Associate

Belgium

Environmental Psychology & Wayfinding

Rob Wehkamp

Rob Wehkamp

Director Benelux

Netherlands

Wayfinding & User Experience

Camila González Benöhr

Camila González Benöhr

Senior Associate

Australia

Wayfinding, Experiential Design, Information Design

Emily Sproule

Emily Sproule

Associate

Australia

Environmental Psychologist, Inclusive Design

Simon Wong

Simon Wong

Associate

Australia

Service Design, User Experience Design, Organisational Strategy

Tanya Borg

Tanya Borg

Designer

Australia

Wayfinding, Experiential Design

Valérie Hellegouarch

Valérie Hellegouarch

Associate

France

Wayfinding

Marc Jenkins

Marc Jenkins

Associate

UK

Wayfinding, Experiential Design, Information Design

Maliny Phang

Maliny Phang

Strategist

Australia

Wayfinding

Kathryn Bowden

Kathryn Bowden

Senior Design Manager

Australia

Wayfinding

Justin Kennedy-Good

Justin Kennedy-Good

Associate

Aotearoa New Zealand

Service Designer

Alex Tyers

Alex Tyers

Associate

Australia

Information and Communication Design

Fraser Allison

Fraser Allison

VR & AI Capability Lead

Gerard Mulvany

Gerard Mulvany

Associate

Research, VR & AI

Hans Kraan

Hans Kraan

Associate

The Netherlands

Wayfinding

James Mant

James Mant

Associate

Australia

Placemaking and Urban Planning

Paul Stanley

Paul Stanley

Australia

Crowd Dynamics & Pedestrian Movement

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Meet our Experts

Our teams include strategists, researchers, psychologists, designers, and other human-centred specialists from across the world. We combine sharp expertise with a practical mindset, and we know how to get things done.

We work across borders and disciplines, bringing local insight and global thinking to every project. We share knowledge, challenge assumptions, and pull in the right people for the job—not just the nearest ones.

This way of working means smarter strategies, faster problem-solving, and better outcomes for your complex environments. Because when your team understands the whole picture, everything fits together better.


We don’t leave it to chance. We design with purpose, and we do it together.

Expertise delivers. Integration elevates.

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