Design has always been central to my life. It’s what I’ve loved since childhood, and what continues to inspire me every day. While I trained as a graphic designer, my career has been shaped by over 35 years of experience in wayfinding, signage systems, and environmental graphics.

I’ve planned, designed, and delivered wayfinding systems that make places easier to understand and navigate—from hospitals to offices, civic institutions, and retail environments. My own difficulties with orientation have made me especially attuned to the challenges users face. I find it deeply satisfying to create systems that reduce stress and help people feel more at ease.

For me, design is about clarity, empathy, and making things better. I bring that to every project, every brief, and every detail.

Roger Federer once fractured my toe getting off a plane. He went on to win Wimbledon. I watched with my foot taped up.