For over 30 years, I’ve transformed client needs into functional, effective solutions—whether in advertising, rebranding, or wayfinding. I love collaborating with clients, suppliers, and stakeholders to bring clarity and order to complex environments. It energises me and brings me real satisfaction.

In every wayfinding project, I take the perspective of a first-time visitor. I believe information should be simple, clear, and helpful across the whole journey—from home to destination and back again. My approach is grounded in practical experience, and shaped by years spent working as a project manager in production companies. I understand what’s possible, and what’s not, when it comes to real-world delivery.

Before joining Humanics Collective, I ran my own agency focused on wayfinding and rebranding. I bring that entrepreneurial mindset and hands-on experience to every project I take on.

While studying, I worked in a printing house to earn beer money—and that’s where my love for graphic communication began.