My Lego Bike and Wayfinding Design: What They Have in Common

There are 603 parts in the LEGO model of my BMW Adventure motorbike. I know this because I've spent many wonderful hours constructing it.

This miniature version of the bike type I actually ride, my full-size BMW R1250 GSA, isn’t just a toy. It’s a perfect reminder of what happens when every element is considered, tested, and designed to work together. The pistons move. The suspension flexes. Even the handlebars are made from 38 individual parts, each one contributing to a system that works.

That’s exactly how we think about projects at Humanics Collective.

The environments we work on might be complex, airports, hospitals, campuses, transport hubs, but they’re only ever successful if the parts are purposeful. When movement, behaviour, and experience are aligned. When wayfinding design makes sense in context. When service flows are intuitive. When operational logic and human needs are integrated.

Just like the LEGO bike, these environments need every system to connect. Not because complexity is impressive. But because function is beautiful when it works.

You can zoom in on one part, like the tiny engine block with its moving pistons, and marvel at the detail. But that part alone won’t take you anywhere. The model only works when all the pieces come together. The same goes for the real environments we help shape. Focusing on a single component in isolation won’t deliver a coherent experience. It’s the bigger picture that matters. And that bigger picture comes together more smoothly, more effectively, when it's done by one team.

The real bike I ride has taken me across continents. And like our work, it depends on clarity, capability, and trust in the system underneath. That’s what Humanics Collective brings to every project: not one service, but a whole system; designed to get people where they need to go, and make the journey make sense.

And yes, the LEGO version is slightly easier to park.

DISCLAIMER: When I said ‘I've spent many wonderful hours constructing it’, I actually meant: ‘I've spent many wonderful hours constructing it with the help of my two young buddies, Lachland and William’, who quickly became quality assurance leads, search team, and assembly managers in one.

Without their help the bike would probably still be in bits…..