Creating seamless integration in a high-profile European relocation
The European Medicines Agency moved from London to Amsterdam following Brexit, settling into a new purpose-built facility in the Zuidas district. Humanics Collective worked in close collaboration with the architectural team to ensure that the wayfinding and information systems matched the quiet clarity of the building design.
Project
European Medicines Agency (EMA)
Client
European Medicines Agency (EMA)
Collaborators
Location
Amsterdam, The Netherlands
Size
Project Build Cost
Focus
The building is a secured facility, and visitors are guided by staff to their destinations. This means the wayfinding system doesn’t need to be loud or highly visible. Instead, it supports a more integrated and quiet presence, aligning with the architectural and interior design intent. Signage and graphics are embedded within the environment, sitting naturally within the materials and visual rhythms of the space. The result is an information system that guides without overwhelming, contributing to a calm, coherent experience that reflects EMA’s role as a leading scientific and regulatory body for Europe.
